Vivien is a design strategist, educator and facilitator with a speciality in human-centred design and research, cross-cultural collaboration and facilitating design and innovation to solve complex problems. She has 20+ years in design, education and startups in Sydney, San Francisco, New York and Beijing developing innovative communications and programs and developing the capacity of young designers and leaders.

Her work is focused on building empathy, co-creation and cross-cultural leadership skills to transform youth and leaders to lead and collaborate in 21st century globalised environments. Why? Future problems are complex not linear. Working across sectors, disciplines and cultures is the future environment for work and learning. Collaboration breeds innovation.

Vivien is the lab leader of the FutureAging Lab, an interdisciplinary design lab program, which she established between the University of Technology, (Faculty of Design, Architecture and Building) and the Tsinghua University, (Industrial Design Department and Healthcare Design Innovation Lab in the Academy of Art and Design, Beijing) in 2016. The FutureAging Lab program focuses on practice-based research projects using human-centred design research and participatory methods to develop interventions to issues of health and wellbeing of growing aging populations.

Vivien's teaching experience spans across the design faculties of the University of Technology, UNSW Art and Design and UTS Insearch in the areas of Visual Communication Design; Design Thinking; Interdisciplinary Design; Visualising Experiences; Data Visualisation, Interactives & Wayfinding, Design & Academic Communication, Design History, Design Project in undergraduate programs and Cultural and Creative Leadership; Entrepreneurship, Creativity and Innovation; and Typography in masters programs.

Vivien previously co-founded the China Australia Millennial Project which fosters Australia China relations, networks and opportunities through a bi-lateral innovation and cross-cultural leadership program. Vivien lead the team in the development of the 3-month incubator program across the online and offline experience, cross-cultural leadership program, China strategy workshop and International Ideas Hackathon.

She has consulted to the City of Sydney on the Chinese New Year Advisory Group providing advice on culturally sensitive creative, community engagement and cultural protocols. She authored the award-winning book Five-fold Happiness.

Vivien’s expertise covers design thinking, visual communication, cross-cultural leadership, inclusive design with a specialty working between Australia and China. She has lived and worked in Sydney, Beijing, San Francisco, New York, London and Frankfurt.


Vivien studied Visual Communication Design at the University of Technology where she graduated with First Class Honours. Over the years, Vivien's work in the field of visual communication and social innovation has received numerous awards in Australia and the US.

2016 GOOD Design Australia Award for Social Innovation Finalist
2013 Create Awards, Shortlisted - Typography
2012 AGDA Award, Australian Design Biennale
2012 Create Awards, Shortlisted - Print Creative
2012 Create Awards, Shortlisted - Typography
2012 PubWest Book Design Awards, Gold Award, USA
2011 Australian Poster Annual Finalist, AGDA
2011 Australasian Reporting Award, Gold Award
2010 Australasian Reporting Award, Gold Award
2007 Australian Book Publishing Awards, Highly Commended
2003 ID Annual Design Review, Honorable Mention, USA
2003 Print Magazine Regional Design Annual Awards, USA
2003 Type Directors Club, Award of Excellence, USA
2003 Communication Arts, Award of Excellence, USA
2003 Western Art Directors Club, Award of Excellence, USA
2003 American Association of Museums, Publications Design 1st Prize

Vivien Sung is a talented design strategist. Vivien’s bi-cultural background allows her to work seamlessly across both cultures and languages taking the many sensitivities and preferences into account throughout the design process. I would have no hesitation in recommending Vivien to those seeking dynamic and culturally sensitive design services. – James Hudson, CEO, Australia China Business Council

Over the years I've worked with many different designers and Vivien ranks among the best I've come across. She is full of creative energy and was quick to understand what it was that she needed... In a short space of time she came up with concepts that really captured what we were all about. Most importantly, I found her to be very professional in every aspect and a great communicator, which is why she was such a joy to work with. Sheila Pham, Editor, ABC Pool


Sung, V. & Zhao, C. 2017, 'Designing Cross-Cultures for Ageing Population: FutureAging Lab’, in G. Guo & J. Liu (ed.), Annual Global Report on Innovation in Active, Healthy and Smart Ageing Sector (2017), Beijing Science & Technology Publishing Press, Beijing, pp. 245 – 272.

Conferences & Panels
2018, ‘Cross-Cultural Leadership: Shifting the Cultural Paradigm', Leadership in the Cultural and Creative Industries, Masters Program Lecture, UNSW Art & Design, 13 August 2018

2018, ‘Rethinking Ageing, Being Belonging Becoming', Wellness and Ethics Panel: Vivien Sung, Sally Hill, Krister Gustafsson, Social Innovators Sydney, WeWork, 19 July 2018

2017, ‘Co-creating the Future of Ageing’, Inspired by Uniqueness: Exploring the Boundary of Design, Beijing Design Week Design Forum, 751 D-Park, Beijing, 28 September

2017, ‘Designing Cross-Cultures for Ageing Population: FutureAging Lab’, The Third International Forum on Senior Care Science and Innovation, Beijing, 12 September

2017, ‘The Future of the Australia-China Innovation Landscape: Survive or Thrive’, Beyond the New Gold Mountain, National Conference, RMIT, Melbourne, 24 June

2015, China-Australia Entrepreneurship Panel: Vivien Sung, Terry Hilsberg, Andy Mok, Justin Milne, Spark Festival Startup Weekend, UTS Business School, Sydney

Exhibition Curation

2017, ‘Inclusive Design, Designing the Future for All’, 28 September – 6 October, 751 D-Park, Beijing

2017, ‘FutureAging Lab: Design for Ageing in the Home’, Tsinghua University, Academy of Art & Design, Beijing, 1 December

2016, ‘FutureAging: Healthcare, Living, Transport & Food’, Tsinghua University, Academy of Art & Design, Beijing, 25 November

Westpac Bicentennial Foundation: Asian Exchange Scholarship 2018
Australian Publishers Association: 61st Annual Book Design Awards 2013