Vivien Sung is a design strategist, academic and facilitator working at the intersection of design, culture and leadership building design capability, collective and cultural intelligence to address complex societal problems in the areas of education, health, ageing, diversity and inclusion.

Dedicated to rethinking current practices to create positive futures, she has taught extensively at UTS Design, Architecture and Building, School of Design; UNSW Art & Design and UTS Insearch in the areas of design, creative leadership and entrepreneurship. In 2016, Vivien initiated an interdisciplinary and intercultural design global studio program, FutureAging Lab, between the University of Technology, Sydney and the Tsinghua University, Beijing focused on developing interventions to issues of health and wellbeing of growing aging populations.

Previously, she co-founded CAMP, a bi-cultural social innovation incubator developing young entrepreneurs and leaders between Australia and Asia. Between 2009 - 2015, she consulted to the City of Sydney on the Chinese New Year Advisory Group providing advice on culturally sensitive creative, community engagement and cultural protocols, and authored the award-winning book Five-fold Happiness in the U.S.

As founder of Diversify Amplify!, she is focused on developing inclusive and self-aware individuals and leaders who harness diversity of gender, race and thought to create more innovative organisations and an equitable world.

Her work draws upon design research, experience design, participatory design, visual communication, design thinking, systems and futures thinking, leadership and intercultural studies to facilitate change. She has lived and worked in Sydney, Beijing, San Francisco, New York, London and Frankfurt.

Vivien Sung is a talented design strategist. Vivien’s bi-cultural background allows her to work seamlessly across both cultures and languages taking the many sensitivities and preferences into account throughout the design process. I would have no hesitation in recommending Vivien to those seeking dynamic and culturally sensitive design services. – James Hudson, CEO, Australia China Business Council

Over the years I've worked with many different designers and Vivien ranks among the best I've come across. She is full of creative energy and was quick to understand what it was that she needed... In a short space of time she came up with concepts that really captured what we were all about. Most importantly, I found her to be very professional in every aspect and a great communicator, which is why she was such a joy to work with. Sheila Pham, Editor, ABC Pool


Sung, V. & Zhao, C. 2017, 'Designing Cross-Cultures for Ageing Population: FutureAging Lab’, in G. Guo & J. Liu (ed.), Annual Global Report on Innovation in Active, Healthy and Smart Ageing Sector (2017), Beijing Science & Technology Publishing Press, Beijing, pp. 245 – 272.

Conferences & Panels
2018, ‘Cross-Cultural Leadership: Shifting the Cultural Paradigm', Leadership in the Cultural and Creative Industries, Masters Program Lecture, UNSW Art & Design, 13 August 2018

2018, ‘Rethinking Ageing, Being Belonging Becoming', Wellness and Ethics Panel: Vivien Sung, Sally Hill, Krister Gustafsson, Social Innovators Sydney, WeWork, 19 July 2018

2017, ‘Co-creating the Future of Ageing’, Inspired by Uniqueness: Exploring the Boundary of Design, Beijing Design Week Design Forum, 751 D-Park, Beijing, 28 September

2017, ‘Designing Cross-Cultures for Ageing Population: FutureAging Lab’, The Third International Forum on Senior Care Science and Innovation, Beijing, 12 September

2017, ‘The Future of the Australia-China Innovation Landscape: Survive or Thrive’, Beyond the New Gold Mountain, National Conference, RMIT, Melbourne, 24 June

2015, China-Australia Entrepreneurship Panel: Vivien Sung, Terry Hilsberg, Andy Mok, Justin Milne, Spark Festival Startup Weekend, UTS Business School, Sydney

Exhibition Curation

2017, ‘Inclusive Design, Designing the Future for All’, 28 September – 6 October, 751 D-Park, Beijing

2017, ‘FutureAging Lab: Design for Ageing in the Home’, Tsinghua University, Academy of Art & Design, Beijing, 1 December

2016, ‘FutureAging: Healthcare, Living, Transport & Food’, Tsinghua University, Academy of Art & Design, Beijing, 25 November

Learning and Teaching
Snepvangers, K., Rourke, A., Sung, V., Students as Partners Jiang, J. & MacDonald, I., 2018, A Distributed Facilitator Framework (DFF) for Teaching International Students (TIS), Learning & Teaching Poster, UNSW Learning & Teaching Forum, John Niland Scientia Building, UNSW, 26 Oct 2018

Westpac Bicentennial Foundation: Asian Exchange Scholarship 2018
Australian Publishers Association: 61st Annual Book Design Awards 2013


Vivien's work has received numerous awards in Australia and the U.S in the field of visual communication design which she studied at the University of Technology and social innovation.

2016 GOOD Design Australia Award for Social Innovation Finalist
2013 Create Awards, Shortlisted - Typography
2012 AGDA Award, Australian Design Biennale
2012 Create Awards, Shortlisted - Print Creative
2012 Create Awards, Shortlisted - Typography
2012 PubWest Book Design Awards, Gold Award, USA
2011 Australian Poster Annual Finalist, AGDA
2011 Australasian Reporting Award, Gold Award
2010 Australasian Reporting Award, Gold Award
2007 Australian Book Publishing Awards, Highly Commended
2003 ID Annual Design Review, Honorable Mention, USA
2003 Print Magazine Regional Design Annual Awards, USA
2003 Type Directors Club, Award of Excellence, USA
2003 Communication Arts, Award of Excellence, USA
2003 Western Art Directors Club, Award of Excellence, USA
2003 American Association of Museums, Publications Design 1st Prize